- Data Categories
Agriculture Data 
B2B Data 
Biometric Data 
Company Data 
Conservation Data 
Demographic Data 
Economic Data 
Environmental Data 
Geospatial Data 
Healthcare Data 
Individual Data 
Industry-Specific Data 
Internet of Things (IoT) Data 
Legal and IP Data 
People and Employment Data 
Political Data 
Psychology Data 
Real Estate Data 
Retail & Commerce Data 
Social Data 
Space Exploration Data 
Sports & Entertainment Data 
Web Data
- Data Categories
- Agriculture Data
- B2B Data
- Biometric Data
- Company Data
- Conservation Data
- Demographic Data
- Economic Data
- Environmental Data
- Geospatial Data
- Healthcare Data
- Individual Data
- Industry-Specific Data
- Internet of Things (IoT) Data
- Legal and IP Data
- People and Employment Data
- Political Data
- Psychology Data
- Real Estate Data
- Retail & Commerce Data
- Social Data
- Space Exploration Data
- Sports & Entertainment Data
- Web Data
Sales and Marketing
How Is External Data Used in the Sales and Marketing Use Case?
Artificial intelligence improves many different aspects of the sales and marketing field: lead generation, lead closing, customer segmentation, targeted marketing, and so on.
Personalization
Increased personalization has greatly impacted the marketing field. For example, marketing teams use demographic and social media data to create remarketing campaigns, score leads, create customer segments and personas, and more.
Machine learning models also use language and personality analytics for speech recognition and chatbots which provide customers a comfortable and personalized experience.
Marketing
Sales teams stay relevant and proactively target leads with the collection and interpretation of different types of marketing data. They can build brand awareness, test messaging and offers, and stay in contact with customers with external marketing data.
AI models use contact data, B2B intent data, firmographic data, and account data for B2B marketing. Intent data analyzes ad clicks, search topics, social media activity, and account activity to assess leads and target potential customers. Firmographic data classifies a company’s characteristics. Account data classifies companies by size, funding, etc. in anticipation of selling to them.
How are Machine Learning Models Used in Sales and Marketing?
Not enough sales representatives or marketers exist to create a personalized experience for each customer. However, machine learning models fill in the gap. ML models create personas, segment target audiences, and match marketing campaigns to specific personas or audiences. They can even plan personal promotional content.
AI can also help sales and marketing teams keep their campaigns cost-effective. In essence, the models prioritize the time and resources spent on leads and marketing campaigns by taking contextual content, personalization, sales forecasting, and marketing automation data (including cross-channel marketing campaigns and lead scoring) to new levels of accuracy and speed.
In addition, companies use machine learning models successfully to reduce customer churn, define risk models, and lengthen customer lifetime value. These models continually improve real-time personalized and optimized advertisements and lead generation, shortening sales cycles as a result.
Finally, AI machine learning models affect price optimization by scaling prices beyond limited inventory industries to encompass product and services pricing scenarios. In short, they determine the best prices by analyzing customer segment, sales period, and product data in minutes.
Which Companies Lead the Way in Building Advanced Analytics and Machine Learning Products in this Field?
Qymatix
Qymatix provides predictive sales analytics and solutions, including predictive customer churn, pricing analytics, and lead scoring.
Amplero
Amplero is an AI marketing platform that analyzes different marketing methods and chooses the one best fitted for a certain company or product.
XANT
XANT provides software for sales acceleration.
Mobile Data Providers
Connected Datasets
PipeCandy eCommerce Leads & Insights for Fulfillment
PipeCandy eCommerce Leads & Insights for Fulfillment tracks company data and company shipping details: shipping volume, which companies they use to ship products, whether they ship internationally or not, and so on. You can find company leads easily with this dataset with filter capabilities.
Wikiroutes Transit Data
Wikiroutes Transit Data provides public transport information—routes, stop points, and more—via crowd-sourcing. The data is constantly updated and can be easily converted and integrated into your own software system.
Wikiroute’s Transit Data is used by individuals, private companies, and government agencies of all types and sizes.
TrackStar Predictive Credit Technology
TrackStar’s Predictive Credit Technology uses fifteen years of financial dispute data to create predictive models of future borrowing potential. With this data and AI technology, your bank or other lending company can mitigate the risk of fraud, improve existing customer relations, and reduce your operating costs.