Remarketing campaigns show ads to people who have visited a business’s website or downloaded one of its apps. Remarketing is designed to get potential customers who have shown interest in your product or service to recall your business and their intent to buy, therefore increasing the odds of them converting.
A good model for remarketing is important because approximately 95-99% of visitors won’t make a purchase on their first visit to your website. However, a large amount of these have the intent of returning in the future to make a purchase. The best way to capitalize on the potential customers who have not yet converted is to create effective marketing campaigns. Companies that do not remarket effectively are losing business.
Remarketing models should be primarily based on customers’ past purchase history and behavioral data collected from their interactions with your website and social media accounts, cross-referenced with your company and product information. This should help personalize advertisement to each potential customer.
External data that should be used to remarket effectively consists of models created to try and determine for each potential customer the ideal places for remarketing positioning, using cookies, web history, etc.
Surveys and questionnaires, along with studies, can show the effectiveness of remarketing in different ways and through different media channels (email, social media, etc.). These could be taken into account in planning a remarketing model.
According to a recent survey conducted by RocketFuel, more than 60 percent of millennials saw value in brands using AI to deliver personalized offers.
Leading agencies such as JWT and Saatchi & Saatchi are already testing and using several AI driven processes.
Account-Based Marketing by Fiind provide businesses with AI powered target accounts based on their fit and buying intent along with services for measuring and optimizing targeted campaigns.
Fiind’s Data Stewardship services provide data management for businesses to enhance the success of their marketing and sales results.
Mobile User Acquisition by Fluent allows businesses to have more successful campaigns and more engagement through mobile app users.
Audience Now by Fluent is a platform that provides targeted audience data for businesses to gain insights that improve their reach, visibility and increase customer and user acquisition.
TicketIQ App allows the user to track events, set alerts and notifications, get updates on daily deals & exclusive offers and be ableto get real-time data and seat views.