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Mobile App Development

What is Mobile App Development?

Mobile app development entails more than just crafting an attractive and simple user interface (UI) for established customers; it involves designing a secure app that uses very little RAM yet is compatible with different devices. A particularly well-developed app should also be capable of scaling to meet customer demand as your company grows.

Details

Why Is It Important to Have a Good Mobile App Development Model?

It is very difficult to find an example of a company that does not offer a mobile app. Customers now expect to find quality apps, and they expect them to be secure, easy to use, and easy to integrate with other devices—for free. And with smartphones emerging as one of the primary ways that people in rapidly developing economies access the internet, companies lose out on considerable sources of revenue by not offering apps.

Mobile apps also allow easier cross-device identification and customer behavior data that you can use to inform your marketing strategies.

Finally, assuming your app is free to download, you can take advantage of another avenue of monetization through advertisements.

What Internal Data Should I Have for a Good Mobile App Development Model?

To build an app with an effective mobile UI design, begin with internal data like transaction, web traffic, customer demographics, and behavior data. Demographics and behavior data make up customer personas that developers can then use to design the mobile apps.

What External Data Is Essential for a Good App?

Before development, gather design data, market research, and analysis of your competitors’ apps to inform your approach. After deployment, take careful note of online reviews and customer feedback in order to fix bugs, add features, and so on.

What External Data May Prove Useful for a Good App?

One potentially useful external data source for your app may be geospatial information. If most app usage occurs while users are on the highway at the end of the day, for example, you may consider adjusting the content posted on the app. Or, if you find your app is more popular than expected in a certain region, you may use that information with the customer behavior data you collected to begin building a marketing localization strategy.

What Are the Main Challenges of this Use Case?

One of the main challenges of this use case is the enormous amount of competition. No matter the subject, the number of available apps abounds. Distinguishing yourself from others can be very difficult, especially if your app is new and lacks reviews.

In addition, customers expect most apps to be free to download. While you will likely make up the cost of developing the app through advertisements or in-app purchases, the initial costs are high.

New mobile app developers also must consider whether to develop an app for iOS, Android, or both. (There are other operating systems, but they make up an extremely small percentage of users worldwide.) There are advantages and disadvantages to both systems and your audience’s location and demographics will influence this decision.

Interesting Case Studies and Blogs to Look Into

Marvel: Designing Data-Driven User Interfaces
Medium: The Manifest: Android vs iOS: Which Platform to Build Your App for First?

Tangible Examples of Impact

Muhammad Ubaid Ullah who is a Final Year student of Software Engineering at NUST-SEECS didn’t approve the [official re-design] at all … But instead of ranting on social media, he took it upon himself and created a new concept design for the university administration to follow

TechJuice: This university student didn’t like their mobile app design so he made his own

Relevant datasets

Virtusa Application & Platform Engineering

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Virtusa Application & Platform Engineering provides expertise on all technologies to help organizations in building their own application.

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Ipsos Innovation

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Ipsos Innovation offers a suite of product development and forecasting solutions, from product testing to post-campaign launch tracking

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Opensignal Market Insights

by Opensignal

Opensignal Market Insights provides mobile phone industry data and analysis. Users can search for information by provider, year, and topic

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Opensignal Coverage Maps

by Opensignal

Opensignal Coverage Maps shows mobile provider coverage maps, with data for the largest companies per country. The maps are crowdsourced

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Kantar Media Audience Measurement

by Kantar Media Logo

Kantar Media Audience Measurement dataset tracks media consumption worldwide through TV, smart TV, computer, and mobile phone devices. It can also measure which content is being viewed live or bought on-demand.

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