A good marketing campaign strategy is the process by which companies realize a marketing goal. In most cases, this means sales and conversions, but it may also refer to collecting customer feedback or raising awareness of a new product.
Of course, a good marketing campaign strategy allows you to meet your campaign goals. However, it also collects data, meaning that marketing departments can see what type of ads work best for which populations. This in turn enables companies to create more successful campaigns in the future.
There are two types of internal data that should be used in a marketing campaign: the strategy itself and your historical company data. Strategy data includes campaign goals, the measurement of success (sales or social media engagement, for example), the budget allotted, and the plan of action. Secondly, historical company data includes customer segments, customer transaction histories, and the channels by which you currently reach your customers.
Essential external data encompasses all online data. In other words, site analytics, online reviews, and social media sentiment data. Additional online data includes follows and site referrals.
Other external data includes market trends and news. Companies may also consider partnering with marketing companies or hiring consultants.
By far the most difficult aspect of this case is developing the strategy. Even experienced marketers struggle to decide on a plan of action, a budget, and a marketing channel. However, a proper model that accounts for the internal and external data mentioned above should make this process easier. Likewise, a good model consistently updated will keep measuring successes and generating insights.
Imminent changes to the ad-tech industry will create a more fragmented ecosystem with many types of digital identifiers. Nielsen’s objective is to reimagine Nielsen Marketing Cloud’s activation in the post cookie era, enabling the ability to ingest, unify and activate at both a device and person level across the entire digital ecosystem. This paired with our privacy first approach will enable Media Owners, Agencies and Advertisers to continue to operate audience targeting, at scale.
BuzzBuzzHome Professionals helps home sellers and construction companies reach interested home buyers effectively. In addition to providing listing space, Professionals services improve page views twentyfold and referrals tenfold with priority ad placements and construction progress feeds. They also route the most qualified leads right to their users.
Bridge Marketing Media & Attribution Solutions helps digital marketers reach their ideal customers. Whether users know their ideal audience or not, Bridge can help identity the right customers and then help measure ad campaign impact. Bridge Marketing uses custom algorithms to ensure ads reach the right people. The algorithm also improves with time, ensuring that campaigns get better as time goes on.
Additionally, Bridge’s metrics for measuring ad campaign effectiveness don’t just include traditional CTR and email open rates; they also provide an intuitive visual dashboard with granular information like message engagement and footfall.
UpLead Chrome Extension allows you to search for B2B leads while you browse the web or Linkedin. The firmographic and contact data it generates can be delivered directly to your CRM platform or via CSV file.
Bombora Measurement measures the effectiveness of a B2B marketing campaign. It tracks customer engagement, webpage dwell time, webpage scroll velocity, and the number of unique visitors to your site or social media page. Of these visitors, Bombora records demographic, firmographic, and intent data.
This webdata allows client to make prediction, evaluate odds and properties through a free or paid subscription.