A good marketing campaign strategy is the process by which companies realize a marketing goal. In most cases, this means sales and conversions, but it may also refer to collecting customer feedback or raising awareness of a new product....
Of course, a good marketing campaign strategy allows you to meet your campaign goals. However, it also collects data, meaning that marketing departments can see what type of ads work best for which populations. This in turn enables companies to create more successful campaigns in the future.
There are two types of internal data that should be used in a marketing campaign: the strategy itself and your historical company data. Strategy data includes campaign goals, the measurement of success (sales or social media engagement, for example), the budget allotted, and the plan of action. Secondly, historical company data includes customer segments, customer transaction histories, and the channels by which you currently reach your customers.
Essential external data encompasses all online data. In other words, site analytics, online reviews, and social media sentiment data. Additional online data includes follows and site referrals.
Other external data includes market trends and news. Companies may also consider partnering with marketing companies or hiring consultants.
By far the most difficult aspect of this case is developing the strategy. Even experienced marketers struggle to decide on a plan of action, a budget, and a marketing channel. However, a proper model that accounts for the internal and external data mentioned above should make this process easier. Likewise, a good model consistently updated will keep measuring successes and generating insights.
Imminent changes to the ad-tech industry will create a more fragmented ecosystem with many types of digital identifiers. Nielsen’s objective is to reimagine Nielsen Marketing Cloud’s activation in the post cookie era, enabling the ability to ingest, unify and activate at both a device and person level across the entire digital ecosystem. This paired with our privacy first approach will enable Media Owners, Agencies and Advertisers to continue to operate audience targeting, at scale.
Igodirect Data Analytics creates a data-driven, multi-channel marketing strategies and campaigns, and build long term relationships driven by data fact.
Comprised of three main datasets, SafeGraph Places delivers highly accurate foot traffic, geospatial, and demographic POI data
Cushing Oil Inventory Offline Measurements allows user to find out whether their advertising campaigns truly change consumer behavior
Picasso Marketing Data manages marketing campaigns for e-commerce, hospitality, and real estate companies, using the results to improve
The Catalist Toolkit offers political campaign intelligence and interactive data tools to progressive organizations. Review them here