Most if not all companies and organizations seek to establish themselves in social media platforms such as Facebook, Twitter, and Instagram in addition to their official website. Online and social media performance tracking is meant to analyze the effectiveness of a company's social media presence. Are they generating new leads? Are they promoting brand awareness? These questions are important to assess the efficiency of the use of these social media platforms.
Nowadays, the abundance of data and the advances in Machine Learning and big data applications reduce the need for top-down segmentation of customers. Smart customer clustering based on many commonalities help companies better address customer needs to provide the right experience and divide resources efficiently.
A cybersecurity posture is essentially the total procedures, policies, and services that an organization uses to defend itself from cyber attack. Companies evaluate their security risk then develop policies, employee training procedures, and, if they have the resources, malware, virus, and other threat detection services, focusing on their most vulnerable assets.
In short, a cybersecurity posture describes an organization’s cyber threat readiness and identifies areas where this readiness can be improved.