Share of voice (SOV) refers to the amount of engagement your brand receives within your target market. It also specifies the sentiment behind the engagement—that is, whether people feel positively or negatively about your company.
Most if not all companies and organizations seek to establish themselves in social media platforms such as Facebook, Twitter, and Instagram in addition to their official website. Online and social media performance tracking is meant to analyze the effectiveness of a company's social media presence. Are they generating new leads? Are they promoting brand awareness? These questions are important to assess the efficiency of the use of these social media platforms.
Credit scoring is a statistical analysis performed by lenders and financial institutions to assess a person's creditworthiness for mortgages, credit cards, and private loans. Credit scoring is used by lenders to decide whether to extend or deny credit.
Traditionally, a person's credit score determined by credit bureaus is a number between 300 and 850 with 850 being the highest credit rating possible. As new types of lenders and insurers emerge, however, the traditional credit score becomes just one parameter joined with a large variety of alternative data that helps determine a person's creditworthiness.
The online fitness industry consists of videos, video-based classes, personalized coaching, wearable technology, and more. An online fitness program uses data generated by users themselves to create a custom fitness coaching experience.
Online fitness has experienced a massive growth over the past year with lockdowns and is likely to stay very popular.