What are the biggest technical differences between venue walk-in rate and foot traffic data? I see a few data providers, like Cinarra Marketing & Analytics Platform, offer both measurements.
Adsquare’s Real-Time Footfall Measurement provides better ad effectiveness measures by citing actual store visits following ad viewership.
Adsquare’s Post-Campaign Footfall Measurement quantifies ad campaign effectiveness by measuring ad views and store visits. This dataset analysis also measures the effectiveness of an ad campaign on certain audience segments and on competitors. Finally, it provides recommendations for future campaigns.
Visit Data by Foursquare provides visit data on over 100 million customers in the US. With this data, companies can run targeted marketing campaigns, develop products with customer behavior in mind, and more. Once ordered, Foursquare can deliver the data in under 72 hours, in either a flat file or an API integration.
Voogy Visitor Tracking shows website traffic and turns website visitors into leads.
Walk Score Widget can be displayed to other websites to show walkability data of you desired address.