Hannah| Jan 19, 2021

What are the biggest differences between IBM and Oracle?

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Connected Use Cases

Targeted Marketing

Targeted marketing is a marketing strategy which identifies an audience that is most likely to buy a product or service and subsequently creates a marketing campaign designed specifically to advertise said product or service to the target audience, using advertisements and promotional messages. This allows different companies to hone in on certain market segments, creating a "specialty" and possibly lowering competition with similar companies.

Marketing Localization Strategy

More than merely translation material into a target language, marketing localization consists of adapting your approach to the local culture. This includes website translation, currency conversion, and relationship building with local banks or distributors. Even product adaptation—making changes to the products you sell—can be part of a broader localization strategy. Machine learning models are increasingly used to adapt material to local cultures. Translation, especially, lends itself to machine learning solutions.

Autonomous Navigation System

Sensor-enabled vehicles use an autonomous navigation system to move through the atmosphere or down roads and terrain without direct, continuous human direction. Vehicles that use autonomous navigation systems include robots, spacecraft, ships, airplanes, and cars. Naturally, there is a lot of overlap between this use case and remote navigation systems.

Competitor Analysis

Competitor analysis is the process of understanding your competition in order to succeed in the marketplace. With a proper competitor analysis model, you can benchmark your progress against more established competitors, identify your target market, and even anticipate new products or services from your competition.

Regulatory Compliance

Banks, credit unions, credit card companies, insurance companies, stock brokerages, investment funds, and more must report their activities to government regulatory agencies. Following financial crises in the late 2000s, regulatory compliance has become stricter and more onerous on financial services companies like those listed above. From the stricter need for reporting and the massive amounts of data generated by financial institutions, the regtech industry has sprung up, combining regulatory reporting and big data technology.

Connected Datasets

Oracle Datalogix Database

Also called Oracle DLX, Oracle Datalogix Database provides consumer behavior, transaction history, geospatial, demographic, intent, and consumer lifestyle data for marketers to reach both new and former customers. Datalogix collects this data from over 115 million households and over 10 billion transactions in the auto, CPG, and retail industries.

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IBM GRAF

IBM The Weather Company’s Global High-Resolution Atmospheric Forecasting System (IBM GRAF) provides real-time weather forecast data.

The Weather Company has partnered with the National Center for Atmospheric Research (NCAR) organization to provide the latest and most accurate weather forecasts. Additionally, in parts of the world with less specialized weather-measuring equipment, IBM GRAF uses data from airplane sensors and smartphone users to cover these areas.

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IBM PAIRS Services

IBM PAIRS Services provides queryable geospatial and temporal data in the form of maps, satellite images, weather data, drone data, and other data.

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IBM MarketScan Research Databases

IBM MarketScan Research Databases provides one of the oldest continually-updated collection of health claims data in the USA. Organizations use this data to prove their value to healthcare professionals, insurers, and private individuals.

IBM MarketScan Research Databases provides one of the oldest continually-updated collection of health claims & workplace data in the USA

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Oracle Data Marketplace

Oracle Data Marketplace is the largest third-party data trading market in the world. It provides quality automotive, demographic, CPG and other retail data on over 300 million individuals in the US. It tracks those with post-secondary education, credit, financial, real estate, travel, interest, and more.

Oracle’s Marketplace also provides B2B marketing and company data through its partnership with Bizo.

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Oracle Datalogix Database

IBM GRAF

IBM PAIRS Services

IBM MarketScan Research Databases

Oracle Data Marketplace

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