The Audiens Customer Development Platform is a software kit that enables you to collect data on your website visitors, create unique customer segments, and effectively market to them.
The Audiens Data Exchange enables users of the Audiens Customer Data Platform to sell their collected first-party data. The data exchange is public; all revenue generated as well as media agencies and advertisers from the sale of this data are publicly displayed.
Cinarra Marketing & Analytics Platform integrates with company CRM platforms to optimize location-based advertisements. The platform collects venue walk-in rate data, lead time analysis data, foot traffic data, and more to ensure that ads are reaching customers.
Cinarra’s Marketing & Analytics Platform also offers Ad Fraud Verification, which identifies fraudulent ads to keep your brand respectable.
Audience powered by Factual allows businesses to create and market to audiences with demographic, behavior, and geospatial data. The data provider has over 130 million points of interest and tracks 350 million devices to offer over 1,000 ready-made audiences for companies to select.
Proximity powered by Factual allows companies to target customers at the moment they are close to stores—their own or competitor’s. In this way, companies can reach customers when they are most likely interested or in need of the company’s products or services.
Proximity’s geospatial data covers over 130 million points of interest in over 50 countries. This data set also comes with geofencing capabilities and a visual mapping tool.