How much attention do your B2B marketing teams pay to social media marketing/online sentiment outside of more B2B-focused sites like Linkedin? Should this kind of data have a more prominent place in the field in general?
Kantar Media’s Social Engagement dataset provides social media engagement data, allowing companies to determine their brand’s popularity and reputation. This dataset also measures press coverage volume and allows users to filter results by emotion.
TheySay Social Media identifies customers through the use of social media platforms and sends a brand message.
Vserv Social Marketing helps in making effective marketing campaigns .
GranData Social Universe reveals market and consumer insights that helps clients increase their brand presence, develop products, & more