Scraping Product Reviews for Actionable Data

In order to enter into a new market, businesses must have an effective product adaptation strategy. This strategy is essentially the knowledge of what part of a product or service must be changed in order to appeal to local customers. Adaptation differs from localization in that the former changes only surface-level factors.

Product performance forecasting predicts future sales volumes—at what price, during which time, and in which market. It enables businesses to make informed decisions in both the short term and the long term. Nowadays, companies rely on machine learning software for product performance forecasting as these programs continuously improve, providing businesses with faster and more reliable estimates all the time.