I’m interested in everything from how citizens of one country feel about another after relations have been opened. If possible, I’d like all kinds of information, from money generated by business partnerships to new inventions.
A good marketing campaign strategy is the process by which companies realize a marketing goal. In most cases, this means sales and conversions, but it may also refer to collecting customer feedback or raising awareness of a new product.
Competitor analysis is the process of understanding your competition in order to succeed in the marketplace. With a proper competitor analysis model, you can benchmark your progress against more established competitors, identify your target market, and even anticipate new products or services from your competition.
Nowadays, the abundance of data and the advances in Machine Learning and big data applications reduce the need for top-down segmentation of customers. Smart customer clustering based on many commonalities help companies better address customer needs to provide the right experience and divide resources efficiently.