At what point do you make the decision to close down/sell the company vs engage in a brand repositioning strategy? Is it emotional—i.e., feeling like your baby must live on, even if in a totally different context—or is it looking purely at the data, the historical sales and social sentiment + projections and forecasts?
Semasio Brand Fit Targeting uses the Semasio semantic approach to marketing and audience segmentation by using records of keywords and phrases used by site visitors to create Semantic User Profiles. With this data set, companies can also gain greater control over targeted campaigns by excluding what keyphrases and webpages from consideration.
DataPulse’s Brand Protection Suite provides data for domain names.
Consumer Brands by Earnest provides insight into competitors, customers and industries for business to make informed business decisions.
EcommerceDB Brand Reports provides insights about customer purchase behaviors with regard to hundreds of online brands, well-known or not
Wiland Brand Unique Audiences is able to provide the right audiences that are more like to buy.