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prince-arthur Arthur Moreau|   Apr 06, 2021

Quitting vs Brand Repositioning Strategy

 At what point do you make the decision to close down/sell the company vs engage in a brand repositioning strategy? Is it emotional—i.e., feeling like your baby must live on, even if in a totally different context—or is it looking purely at the data, the historical sales and social sentiment + projections and forecasts?

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