We want to optimize our lead scoring and marketing and are looking for a data provider and platform. Quantcast looks good for us—has anyone else had experience with them? How were they?
Quantcast Measure helps marketers, publishers, and advertisers measure audience behavior and traits. They offer real-time demographic, psychographic, behavior, and engagement data.
Quantcast Choice allows publishers and others to collect data and manage vendors while remain privacy-compliant. They work with GDPR, CCPA, and TCF v2.0 regulations.
Quantcast Advertise helps marketers, publishers, and others reach their target audiences. They track interest, behavior, and brand awareness, enabling companies to prospect and target customers. Quantcast claims their data are highly accurate and able to scale to any level.
Quantcast Q for Publishers helps publishers measure, analyze, and monetize audiences with a variety of customer data. They create content segments with granular and real-time web traffic and customer demographic, interest, and brand preference data. Publishers can also manage and analyze advertising campaigns with Q for Publishers.