Shawna Byrne| Apr 03, 2021

Preferred CRM?

Customer LifeTime Value Customer Segmentation Behavioral Targeting Influencer Marketing Remarketing Campaigns Targeted Marketing Company Data Firmographic Data Demographic Data Employment Data

What is your preferred Customer Relations Management software system?

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Use cases (6)

Customer LifeTime Value

Customer lifetime value (CLTV) is the expected profit that a single customer brings to a company over the course of their lifetime. CLTV represents a shift in emphasis from quarterly or annual profits to the long-term relationships with customers.

Customer Segmentation

Nowadays, the abundance of data and the advances in Machine Learning and big data applications reduce the need for top-down segmentation of customers. Smart customer clustering based on many commonalities help companies better address customer needs to provide the right experience and divide resources efficiently.

Behavioral Targeting

Behavioral targeting is the process of marketing to people who are most likely to use your products or services based on their demonstrated behavior. This behavior may be online (for example, keywords searched, websites visited) or offline (location tracking data, for example).

Influencer Marketing

Influencer marketing is the practice of hiring influencers—prominent social media users with active engagement on their posts—to sell a product or service.

Remarketing Campaigns

Remarketing campaigns show ads to people who have visited a business's website or downloaded one of its apps. Remarketing identifies people who have shown interest in a company in order to prompt them to recall the business, increasing the odds of them converting.

Targeted Marketing

Targeted marketing is a marketing strategy which identifies an audience that is most likely to buy a product or service and subsequently creates a marketing campaign designed specifically to advertise said product or service to the target audience, using advertisements and promotional messages. This allows different companies to hone in on certain market segments, creating a "specialty" and possibly lowering competition with similar companies.

Relevant datasets

Datonics CRM Enrichment

Brand Awareness Lead Scoring Customer LifeTime Value

Datonic’s CRM Enrichment can append data from multiple sources for businesses to enhance their customer profiles.

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DigitalAudience CRM -Onboarding

Remarketing Campaigns Promotion Planning Customer Segmentation

CRM-Onboarding provided by digitalAudience is used to match offline and online data for maximizing sales across all campaigns.

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Discover CRM Find & Compare CRM Software

Brand Awareness Case Management Prioritization Lead Scoring

Find & Compare CRM software provided by Discover CRM is used by consumers to compare popular CRM providers.

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Discover CRM CRM Vendor Directory

Brand Awareness Case Management Prioritization Lead Scoring

The CRM Vendor Directory provided by Discover CRM is used by businesses to find CRM companies and pertinent information about each company.

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Thomson Data CRM Users Mailing List

Lead Scoring Supply Chain Management Employee Recruitment and Candidate Assessment

Thomson CRM Users Mailing List allows clients to reach potential customers with the use of the right message.

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Preferred CRM?

Relevant datasets

Datonics CRM Enrichment

DigitalAudience CRM -Onboarding

Discover CRM Find & Compare CRM Software

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Thomson Data CRM Users Mailing List

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