I’m interested in data on podcast listeners across streaming platforms and languages. What are the demographics of listeners? Which are the most popular podcasts in their native languages? What percentage of their language speakers listen to them?
Most if not all companies and organizations seek to establish themselves in social media platforms such as Facebook, Twitter, and Instagram in addition to their official website. Online and social media performance tracking is meant to analyze the effectiveness of a company's social media presence. Are they generating new leads? Are they promoting brand awareness? These questions are important to assess the efficiency of the use of these social media platforms.