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britney-cao Britney Cao|   Mar 07, 2021

On what kind of data or science is all this writing advice based on?

There are ideal lengths of Facebook posts and ideal paragraph lengths. I understand that some of this is based on the medium: FB cuts off posts and asks users to click on a “read more” link after a certain point, so interest has to be grabbed before then. But how do writing advice/SEO optimization resources know how long a blog article should be for maximum effect?

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