Moving a company online

Most if not all companies and organizations seek to establish themselves in social media platforms such as Facebook, Twitter, and Instagram in addition to their official website. Online and social media performance tracking is meant to analyze the effectiveness of a company's social media presence. Are they generating new leads? Are they promoting brand awareness? These questions are important to assess the efficiency of the use of these social media platforms.

Network segmentation refers to the act of dividing different parts of a network into separate segments or subnets. This is done either physically or technologically, usually as part of a network access control system that limits who can access what parts of the network. Once organizations have identified subnetworks, they establish virtual fences around them using a variety of techniques, including VLANs, SDNs, and firewalls.

Targeted marketing is a marketing strategy which identifies an audience that is most likely to buy a product or service and subsequently creates a marketing campaign designed specifically to advertise said product or service to the target audience, using advertisements and promotional messages. This allows different companies to hone in on certain market segments, creating a "specialty" and possibly lowering competition with similar companies.