Kantar Media Audience Measurement dataset tracks media consumption worldwide through TV, smart TV, computer, and mobile phone devices. It can also measure which content is being viewed live or bought on-demand.
Kantar Media TGI Consumer Data measures media consumption (print, TV, etc.), attitudes, beliefs, product usage, and brand usage to consumer behavior and attitude. Kantar Media gathers this data from consumers all over the world and it uses its own proprietary surveys and panels so no other vendor has the same quality of information.
Kantar Media’s Social Engagement dataset provides social media engagement data, allowing companies to determine their brand’s popularity and reputation. This dataset also measures press coverage volume and allows users to filter results by emotion.
Kantar Media Content Distribution is a database of journalists and influencers who can be selected by brands for the purpose of sending press releases or other media. This database also tracks who received the media sent to them, whether they read, and, therefore, whether a long-term relationship with them should be opened.
Kantar Media Paid Search Intelligence measures audience engagement through keyword performance (paid and organic) and search engine tracking in all the main search engines and on Amazon’s search engine (the only media intelligence provider to do so).
This database enables you to measure your marketing performance and brand awareness against your competitors all over the world or right at home.