Semasio Audience Targeting uses the Semasio semantic approach to optimize marketing strategies. This approach uses records of keywords and phrases used by site visitors to create Semantic User Profiles. Then Semasio takes keyword and phrasal similarities in the browsing habits of established customers to create Seed Audiences that you can use to plan your marketing campaigns.
In each case, Semasio provides companies the ability to tailor their marketing approach with either specific or more general keywords.
Semasio Contextual Targeting, based on their semantic approach which uses keywords and phrases of site visitors, optimizes marketing strategies. Semasio then uses that internal semantic information and customer browsing habits to create Seed Audiences that guide marketing campaigns.
In each case, Semasio provides companies the ability to tailor their approach using either specific or more general keywords.
Semasio Brand Fit Targeting uses the Semasio semantic approach to marketing and audience segmentation by using records of keywords and phrases used by site visitors to create Semantic User Profiles. With this data set, companies can also gain greater control over targeted campaigns by excluding what keyphrases and webpages from consideration.
INTERConnect Analytics MarketNLP applies proprietary AI to unstructured financial market text in order to deliver expert analysis
INTERConnect Analytics AdaptiveNLP provides adaptive set of insights based on historic and ongoing analysis of the language used by input data sources.