It seems it would be best for a B2C company to use their own data for analysis and to guide marketing campaigns. It also seems to me that it would be best for companies of all sizes to build their own data sets at every size, but I am prepared to be told I’m wrong. What do you think?
Transaction services by Fidel API give businesses information about customer purchases through their transactional data.
Great data lake collects information to develop and display content and advertising solution tailored to clients’ need
Mobile Device Data are set of information sourced from one’s mobile device that includes network provider, application installed on the device and other relevant information.
Actual Data are data that are actually provided by the consumer to Great Data Lake or to its clients while predicted date are created based on the similarity of the actual data.
IHS Markit Data Lake supports more than 1,000 data sets and provide advanced analytics in a single, cloud based platform.