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ric-hernandes Ricardo Hernandes|   Jan 18, 2021

Is it better to build your own consumer transaction data set or to use a platform or provider?

It seems it would be best for a B2C company to use their own data for analysis and to guide marketing campaigns. It also seems to me that it would be best for companies of all sizes to build their own data sets at every size, but I am prepared to be told I’m wrong. What do you think?

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