Ricardo Hernandes| Jan 18, 2021

Industries that use geospatial data services most often?

Geospatial Effort Prioritization/Store Location Planning Marketing Localization Strategy Persona Detection/Segmentation Property Future Value & Mortgage Value Assessment Geospatial Data GPS Data Location Data Map Data Points of Interest Data Satellite Data Traffic and Routing Data Industry-Specific Data Aerospace Industry Data Automotive Industry Data Construction Industry Data Education Industry Data Hospitality Industry Data Industry Classification Data Industry Financial & Employment Data Maritime Industry Data

Is there data on which industries use these geospatial data sets most often?

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Use cases (4)

Geospatial Effort Prioritization/Store Location Planning

A store's location directly impacts supply, profits, marketing, and almost every other aspect of store performance. Much can be learned from the performance of different types of retail stores in different neighborhoods, countries, or even climate areas. Therefore, retailers use geospatial data machine learning models to plan store locations and predict profits.

Marketing Localization Strategy

More than merely translation material into a target language, marketing localization consists of adapting your approach to the local culture. This includes website translation, currency conversion, and relationship building with local banks or distributors. Even product adaptation—making changes to the products you sell—can be part of a broader localization strategy. Machine learning models are increasingly used to adapt material to local cultures. Translation, especially, lends itself to machine learning solutions.

Persona Detection/Segmentation

As opposed to customer segmentation which divides the market into groups based on demographics and purchase history, persona detection and segmentation creates more personal profiles in order to better understand potential customers using information about behavior, attitude and personal journeys.

Property Future Value & Mortgage Value Assessment

Property value and mortgage value assessment is the estimation of the future value of a particular asset for purchase, insurance, and more. Unlike most other purchases, real estate tends to rise in value over time. This rise is influenced by economic and social trends, environmental conditions, and on governmental controls and regulations. These large-scale trends directly affect the general demand for property ownership, the scarcity of property for purchase, the utility of the property for potential owners, and the ease at which property rights can be transferred.