Individual Financial Behavior

Taking the place of an in-person managers, a financial robo-advisor provides personalized investment and wealth management services to individuals as well as small and medium-sized businesses. Robo-advisors use deep learning and other artificial intelligence techniques to offer advice and even automate trades in a variety of industries and account types, from individuals with retirement accounts to small businesses with equity finance plans.

More than a static budget sheet in Excel, an AI financial planning program helps users set budgets and analyze their spending behavior. With a good ML program, company and personal budgets perform better—faster than via traditional methods.

Behavioral targeting is the process of marketing to people who are most likely to use your products or services based on their demonstrated behavior. This behavior may be online (for example, keywords searched, websites visited) or offline (location tracking data, for example).