I’m not sure I understand customer intent data. How exactly is this measured? How certain can a data company be in providing intent data? Do any give a score per potential customer, like “device user A is 63% likely to buy X product?”
Nowadays, the abundance of data and the advances in Machine Learning and big data applications reduce the need for top-down segmentation of customers. Smart customer clustering based on many commonalities help companies better address customer needs to provide the right experience and divide resources efficiently.
Behavioral targeting is the process of marketing to people who are most likely to use your products or services based on their demonstrated behavior. This behavior may be online (for example, keywords searched, websites visited) or offline (location tracking data, for example).