They seem to take either take a supportive role for a lot of other companies or they partner with many of them quite often. Why is that? Is it a specific business strategy of theirs?
Audience powered by Factual allows businesses to create and market to audiences with demographic, behavior, and geospatial data. The data provider has over 130 million points of interest and tracks 350 million devices to offer over 1,000 ready-made audiences for companies to select.
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Factual Global Places is a proprietary data set of billions of points of interest via 100,000+ unique sources. This data set contains over a hundred million place records in over fifty countries for your marketing, delivery, or other business use.