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Will Santos| Jan 24, 2021 How many other data services companies or providers does Factual work with?
They seem to take either take a supportive role for a lot of other companies or they partner with many of them quite often. Why is that? Is it a specific business strategy of theirs?
Connected Datasets
Audience powered by Factual
Audience powered by Factual allows businesses to create and market to audiences with demographic, behavior, and geospatial data. The data provider has over 130 million points of interest and tracks 350 million devices to offer over 1,000 ready-made audiences for companies to select.
Proximity powered by Factual
Proximity powered by Factual allows companies to target customers at the moment they are close to stores—their own or competitor’s. In this way, companies can reach customers when they are most likely interested or in need of the company’s products or services.
Proximity’s geospatial data covers over 130 million points of interest in over 50 countries. This data set also comes with geofencing capabilities and a visual mapping tool.
Attribution by Foursquare and Factual
Attribution is the result of the partnership between the geospatial data vendor Factual and the location-based recommendation app Foursquare.
Atttribution measures the efficacy of advertisements—online, on TV, on the radio, etc.—by parsing out who visited your store as a result of exposure to your ad. Customer data includes demographic, geographic, census, operating system, and prior visit data.
Factual Observation Graph
Factual Observation Graph provides customer online behavior and location data from billions of mobile devices so that companies can improve their customer service, product promotions, and marketing campaigns, and more.
Factual Global Places
Factual Global Places is a proprietary data set of billions of points of interest via 100,000+ unique sources. This data set contains over a hundred million place records in over fifty countries for your marketing, delivery, or other business use.