Attribution is the result of the partnership between the geospatial data vendor Factual and the location-based recommendation app Foursquare.
Atttribution measures the efficacy of advertisements—online, on TV, on the radio, etc.—by parsing out who visited your store as a result of exposure to your ad. Customer data includes demographic, geographic, census, operating system, and prior visit data.
Visit Data by Foursquare provides visit data on over 100 million customers in the US. With this data, companies can run targeted marketing campaigns, develop products with customer behavior in mind, and more. Once ordered, Foursquare can deliver the data in under 72 hours, in either a flat file or an API integration.
Foursquare’s Pilgrim SDK tracks real-time customer location data and sends alerts to them once they get close to a designated commercial point of interest. Additionally, the Pilgrim Software Development Kit creates customer profiles based on locations visited and other data, enabling you to market to your customers even more effectively.
Pilgrim comes in a free version and an enterprise version.
Attribution services provided by Foursquare give businesses foot traffic monitoring and advertising evaluation to increase their advertising impact.
Alerts ensures that every clients get the information needed and act as an early warning system to receive the information needed to take action.