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data-for-tamas Tamas Horvath|   Aug 06, 2020

How do we optimize customer churn prevention with machine learning?

We work in events planning across various cities and small towns. Unfortunately, we also do most of our business in one of the states where governors keep changing the dates that stores can re-open and that events can be held… people are understanding but we take the hit financially and worry that once things really are back to normal, there won’t be much good will still left for us. We want to prepare now. How do we best optimize customer churn prevention using machine learning?

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