I know that here has been a huge spike in interest in home exercise programs and equipment. I ‘m interested in customer adherence to these exercise programs over the past year. Would it be a good idea to measure this via web scraping data, connecting forum comments to likely purchase data? How would I confirm people are being truthful? How would I measure program/equipment impressions vs transactions (i.e., many people would look at exercise equipment ads but not buy anything, preferring to follow free calisthenics programs at home)?
Kantar Media’s Social Engagement dataset provides social media engagement data, allowing companies to determine their brand’s popularity and reputation. This dataset also measures press coverage volume and allows users to filter results by emotion.
AnalyticsIQ HealthIQ is part of a consumer behavior data suite. It collects healthy behavior and biometric data without sacrificing privacy
TheySay Social Media identifies customers through the use of social media platforms and sends a brand message.
Zeta-Tools Health Research conducts research among physicians, general population, and patients for marketing needs.