A good marketing campaign strategy is the process by which companies realize a marketing goal. In most cases, this means sales and conversions, but it may also refer to collecting customer feedback or raising awareness of a new product.
Remarketing campaigns show ads to people who have visited a business's website or downloaded one of its apps. Remarketing identifies people who have shown interest in a company in order to prompt them to recall the business, increasing the odds of them converting.
Nowadays, the abundance of data and the advances in Machine Learning and big data applications reduce the need for top-down segmentation of customers. Smart customer clustering based on many commonalities help companies better address customer needs to provide the right experience and divide resources efficiently.