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Brand awareness is the degree to which a customer is able to recall and recognize your brand. Brand awareness is critical for promotion and marketing, especially for a young company. High brand awareness can result in a company becoming very popular or "trending."

Mobile app development entails more than just crafting an attractive and simple user interface (UI) for established customers; it involves designing a secure app that uses very little RAM yet is compatible with different devices. A particularly well-developed app should also be capable of scaling to meet customer demand as your company grows.

As organizations continue to adopt IoT technology, ensuring secure access to a private network becomes particularly difficult. Network access control systems, however, protect network data by requiring user authentication and authorization before every request. These systems also proactively address security breaches, though many also integrate with anti-virus or malware systems that organizations already use.

Remarketing campaigns show ads to people who have visited a business's website or downloaded one of its apps. Remarketing identifies people who have shown interest in a company in order to prompt them to recall the business, increasing the odds of them converting.

Targeted marketing is a marketing strategy which identifies an audience that is most likely to buy a product or service and subsequently creates a marketing campaign designed specifically to advertise said product or service to the target audience, using advertisements and promotional messages. This allows different companies to hone in on certain market segments, creating a "specialty" and possibly lowering competition with similar companies.