Retail AR refers to the use of augmented reality (AR) and even virtual reality (VR) to improve retail sales. With this technology, customers can do things like try on clothes without undressing or visit stores while in quarantine. Aside from the attraction of trying the newest technology, AR and VR can meet customers wherever they are.
Organizations must satisfy the unique demands of their customers. The good old days of mass marketing and predictions on limited mixture of products in one location are gone. Conversely, the use of artificial intelligence in inventory generates huge dividends to companies willing to reshape their supply chain orders.
This technological development results from the availability of massive amounts of real-time data now routinely generated by enterprise software systems and smart products. By collecting this data, organizing it, and interpreting it, artificial intelligence and machine learning have introduced an entirely new level of data processing leading to deeper business insights.