More than merely translation material into a target language, marketing localization consists of adapting your approach to the local culture. This includes website translation, currency conversion, and relationship building with local banks or distributors. Even product adaptation—making changes to the products you sell—can be part of a broader localization strategy.
Machine learning models are increasingly used to adapt material to local cultures. Translation, especially, lends itself to machine learning solutions.
Remarketing campaigns show ads to people who have visited a business's website or downloaded one of its apps. Remarketing identifies people who have shown interest in a company in order to prompt them to recall the business, increasing the odds of them converting.
Targeted marketing is a marketing strategy which identifies an audience that is most likely to buy a product or service and subsequently creates a marketing campaign designed specifically to advertise said product or service to the target audience, using advertisements and promotional messages. This allows different companies to hone in on certain market segments, creating a "specialty" and possibly lowering competition with similar companies.
Mobile app development entails more than just crafting an attractive and simple user interface (UI) for established customers; it involves designing a secure app that uses very little RAM yet is compatible with different devices. A particularly well-developed app should also be capable of scaling to meet customer demand as your company grows.
As organizations continue to adopt IoT technology, ensuring secure access to a private network becomes particularly difficult. Network access control systems, however, protect network data by requiring user authentication and authorization before every request.
These systems also proactively address security breaches, though many also integrate with anti-virus or malware systems that organizations already use.
Network segmentation refers to the act of dividing different parts of a network into separate segments or subnets. This is done either physically or technologically, usually as part of a network access control system that limits who can access what parts of the network.
Once organizations have identified subnetworks, they establish virtual fences around them using a variety of techniques, including VLANs, SDNs, and firewalls.