Chatbots answer customer visitor questions or requests. While many rely on command-based functions, the better AI chatbots use artificial intelligence, especially NLP (natural language processing), and sentiment analysis.
Occasionally people refer to these bots as AI assistants, conversational interfaces, conversational agents, or even chatterbots.
Most if not all companies and organizations seek to establish themselves in social media platforms such as Facebook, Twitter, and Instagram in addition to their official website. Online and social media performance tracking is meant to analyze the effectiveness of a company's social media presence. Are they generating new leads? Are they promoting brand awareness? These questions are important to assess the efficiency of the use of these social media platforms.