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rainbow-fluorite Eszter |   Mar 31, 2021

Data to Create an Effective Customer Loyalty Program?

Which kind of data or data providers should we consider to create an effective customer loyalty program? Does it matter much which industry we are in, aside from B2B vs B2C?

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Relevant datasets

Lotame Cartographer

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Lotame Cartographer, part of Lotame’s Connect package, tracks customer identity and behavior across all your sites and platforms, no matter which device or domain they use. With this data, you can target customers with ad types and products that they have already shown interest in.

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Lotame Third-Party Data Marketplace

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Lotame Third-Party Data Marketplace offers thousands of ready-made and custom-built audience segment data. Their offerings come from Alliant, Dun & Bradstreet, Experian, and over forty more third party private companies—in addition to Lotame itself.

This Third-Party Marketplace integrates into existing CRM systems. It is also part of the Lotame Data Exchange.

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Lotame TV Data Exchange

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Lotame TV Data Exchange, part of the Lotame Data Exchange, provides TV audience segments for your marketing needs. Lotame tracks millions of Smart TVs and over a hundred million smartphone TV viewers, making it one of the biggest providers of this type of data around.

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Lotame Private Data Exchange

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Lotame Private Data Exchange connects businesses with quality audience segment data vendors. Also called Lotame PDX, this service is part of the Lotame Data Exchange. It measures audience data from anywhere in the world and offers regional and vertical filters.

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