We’re interested in marketing data that can be presented as customer segmentation models. Ideally, this information would responsive to customer data that may change over time. Which providers would work for us here?
Lotame Connect provides customer behavior data and software integrations for your CRM programs to help your teams best use the latest data, no matter their skill level.
Lotame Connect’s datasets are Lotame Cartographer and Data Stream. These datasets collect consumer behavior and transaction data across devices and web domains which can then be used for targeted marketing, fraud detection, risk mitigation, and more.
The Lotame Connect integration programs are known as Event-Level Data Collection, Data Onboarding, and Consent Management.
Lotame Cartographer, part of Lotame’s Connect package, tracks customer identity and behavior across all your sites and platforms, no matter which device or domain they use. With this data, you can target customers with ad types and products that they have already shown interest in.
Lotame Data Stream, part of Lotame’s Connect package, provides billions of continuously-updated raw customer profile data. With this data, you can advertise personalized products, services, and messages. You can also improve your fraud detection and risk management programs. Lotame’s Data Stream likely integrates with your existing CRM software
Lotame LAB consists of Audience Builder and Audience Optimizer, an audience segmentation database and an AI audience modeling platform respectively.
Lotame Third-Party Data Marketplace offers thousands of ready-made and custom-built audience segment data. Their offerings come from Alliant, Dun & Bradstreet, Experian, and over forty more third party private companies—in addition to Lotame itself.
This Third-Party Marketplace integrates into existing CRM systems. It is also part of the Lotame Data Exchange.