(Like, say, a pandemic-led lockdown.) Or is this the perfect time to focus on brand repositioning and then build back up when we and our customers are all forced to stay home?
Semasio Brand Fit Targeting uses the Semasio semantic approach to marketing and audience segmentation by using records of keywords and phrases used by site visitors to create Semantic User Profiles. With this data set, companies can also gain greater control over targeted campaigns by excluding what keyphrases and webpages from consideration.
DataPulse’s Brand Protection Suite provides data for domain names.
DataWeave’s Brand Analytics suite provides eCommerce presence insights.
EcommerceDB Brand Reports provides insights about customer purchase behaviors with regard to hundreds of online brands, well-known or not
Brand Strategy services provide businesses with the strategic background information necessary to guide them during the branding process.