Looking back at a promotional campaign, I want to determine the success. I have impressions, money spent on ads, customer transactions during the campaign period, and customer feedback. Is there any kind of data I’m missing?
A good marketing campaign strategy is the process by which companies realize a marketing goal. In most cases, this means sales and conversions, but it may also refer to collecting customer feedback or raising awareness of a new product.
Remarketing campaigns show ads to people who have visited a business's website or downloaded one of its apps. Remarketing identifies people who have shown interest in a company in order to prompt them to recall the business, increasing the odds of them converting.