Looking back at a promotional campaign, I want to determine the success. I have impressions, money spent on ads, customer transactions during the campaign period, and customer feedback. Is there any kind of data I’m missing?
Adsquare’s Post-Campaign Footfall Measurement quantifies ad campaign effectiveness by measuring ad views and store visits. This dataset analysis also measures the effectiveness of an ad campaign on certain audience segments and on competitors. Finally, it provides recommendations for future campaigns.
Schober’s Your Campaign offers its Touchpoint email and mobile phone data with data display and customer analytics integrations so you can optimize your marketing campaigns, whether B2B or B2C. Schober has a database of 40 million email addresses and links your CRM data to your customers’ mobile devices so you can be sure to reach them—and track how they reached your homepage.
Campaign Effectiveness & Optimization Solutions by Dynata provides businesses with insight to measure validate and optimize audiences.
American Student Marketing Digital Campaign provides run-of-site banner advertising or being featured in skyscrapers, leaderboard, mobile leaderboard, and other ads.