Most if not all companies and organizations seek to establish themselves in social media platforms such as Facebook, Twitter, and Instagram in addition to their official website. Online and social media performance tracking is meant to analyze the effectiveness of a company's social media presence. Are they generating new leads? Are they promoting brand awareness? These questions are important to assess the efficiency of the use of these social media platforms.
Competitor analysis is the process of understanding your competition in order to succeed in the marketplace. With a proper competitor analysis model, you can benchmark your progress against more established competitors, identify your target market, and even anticipate new products or services from your competition.
Many companies supply goods, loans, and services based on business and trade credit, either invoicing customers for payment at a later date or providing B2B loans. Business credit risk management assists companies with lending decisions based on a client's financial health as well as other parameters that may indicate how likely they are to pay on time. Providing the right amount of credit will reduce the risk of late payments or defaults, which expose the vendor to financial risk.