Sensor-enabled vehicles use an autonomous navigation system to move through the atmosphere or down roads and terrain without direct, continuous human direction. Vehicles that use autonomous navigation systems include robots, spacecraft, ships, airplanes, and cars.
Naturally, there is a lot of overlap between this use case and remote navigation systems.
Behavioral targeting is the process of marketing to people who are most likely to use your products or services based on their demonstrated behavior. This behavior may be online (for example, keywords searched, websites visited) or offline (location tracking data, for example).
Nowadays, the abundance of data and the advances in Machine Learning and big data applications reduce the need for top-down segmentation of customers. Smart customer clustering based on many commonalities help companies better address customer needs to provide the right experience and divide resources efficiently.
Fair trade certification is the confirmation from an official organization that a product was produced and sold according to fair trade principles: mainly, fair compensation to farmers for their labor.
Additional goals of fair trade networks include environmental sustainability and women’s empowerment.
Most if not all companies and organizations seek to establish themselves in social media platforms such as Facebook, Twitter, and Instagram in addition to their official website. Online and social media performance tracking is meant to analyze the effectiveness of a company's social media presence. Are they generating new leads? Are they promoting brand awareness? These questions are important to assess the efficiency of the use of these social media platforms.
As opposed to customer segmentation which divides the market into groups based on demographics and purchase history, persona detection and segmentation creates more personal profiles in order to better understand potential customers using information about behavior, attitude and personal journeys.
Targeted marketing is a marketing strategy which identifies an audience that is most likely to buy a product or service and subsequently creates a marketing campaign designed specifically to advertise said product or service to the target audience, using advertisements and promotional messages. This allows different companies to hone in on certain market segments, creating a "specialty" and possibly lowering competition with similar companies.
VR therapy is the use of virtual reality equipment and programs within a therapeutic setting, sometimes as the primary therapy used, to address both mental illness and physical injury. In many cases, VR headsets are used in combination with biometric sensors like heartbeat or electrodermal activity sensors.