Would Social Media data or Customer data be an adequate replacement for psychographics data?
Kantar Media’s Social Engagement dataset provides social media engagement data, allowing companies to determine their brand’s popularity and reputation. This dataset also measures press coverage volume and allows users to filter results by emotion.
TheySay Social Media identifies customers through the use of social media platforms and sends a brand message.
Virtual DBS Customer Data Integration creates and maintains customer data through various marketing channels and product lines
Vserv Social Marketing helps in making effective marketing campaigns .