Do any specialize in certain industries or are some good for any kind of products? How have these trends changed over the past year, when purchase data—especially for e-commerce—changed so much?
We’re an outdoor goods retailer, a small company without much online presence. We’ve previously focused on footfall data primarily, but since outdoor activities have been declared safe in our area, more people have been searching for outdoor equipment. Therefore, we want to improve our online presence and focus on products that are currently trending.