Fraud between companies can interrupt the flow of business and destroy their reputations and it is becoming increasingly difficult to identify and stop criminals from committing fraud: PYMNTS.com's 2019 yearly report, "Securing B2B Payments," relates that global markets lost $4.2 trillion in 2019 alone due to fraud. However, machine learning can identify fraud accurately before it has occurred.
B2C fraud includes insurance fraud, payment fraud, identity theft, etc. and reviewing claims is so time-consuming and difficult that many insurers do little more than a cursory review on small claims. Fraudsters know this and will file—and win—small claims for losses that didn't really occur.
Posting authentic online content from your brand or employees has proven to be an effective customer engagement and marketing strategy. Further, there is a wealth of data to show you how to reach customers with personable content.