For a new venture (C2C online retail, wanting to move into B2C in the next few years), I want to begin customer segmentation. However, I have no marketing experience. What programs would you recommend for a beginner to segmentation?
AnalyticsIQ offers Symphony Segmentation—ten large segment groups and ninety underlying types for effective marketing.
Mobilewalla Audience Segments collects mobile, demographic, and geospatial app usage data to create audience segments for social media and other digital marketing campaigns. Mobilewalla’s Audience Segments include Real Estate, Food & Drink, Education, Health & Fitness, Retail, Sports, and Entertainment segments.
Weborama Segmentation identifies and segments target individuals through the use of their Semantic AI method.
Segmentation Portal™ Sweden provides a visualized and detailed picture of Swedish consumers and their demographic characteristics, lifestyle and behavior.
Civic Science Segment360 delivers opinions from real people—not just paid survey takers. The results can capture upcoming trends