IT Central Station Content Creation does more than harness reviews already on their site; it goes to customers (at events like Oracle Open World or elsewhere) to interview them. The resulting in-depth reviews average 600 words.
In addition to generating reviews, including video reviews with professional transcripts, IT Central Station creates new products for their business clients. PeerStory, for example, generates one-page use case handouts. Meanwhile, PeerPapers generates custom reports containing best practices and advice for business leaders.
Most if not all companies and organizations seek to establish themselves in social media platforms such as Facebook, Twitter, and Instagram in addition to their official website. Online and social media performance tracking is meant to analyze the effectiveness of a company’s social media presence. Are they generating new leads? Are they promoting brand awareness? These questions are important to assess the efficiency of the use of these social media platforms.
Targeted marketing is a marketing strategy which identifies an audience that is most likely to buy a product or service and subsequently creates a marketing campaign designed specifically to advertise said product or service to the target audience, using advertisements and promotional messages. This allows different companies to hone in on certain market segments, creating a “specialty” and possibly lowering competition with similar companies.
IT Central Station Awareness & Influence raises the influence of reviews on its site and elsewhere. It also offers profile customization for companies
IT Central Station Content Creation interviews customers for in-depth reviews which it then uses to generate use case pages & company reports
IT Central Station Content Creation does more than harness reviews already on their site; it goes to customers (at events like Oracle Open World or elsewhere) to interview them. The resulting in-depth reviews average 600 words.
In addition to generating reviews, including video reviews with professional transcripts, IT Central Station creates new products for their business clients. PeerStory, for example, generates one-page use case handouts. Meanwhile, PeerPapers generates custom reports containing best practices and advice for business leaders.
Most if not all companies and organizations seek to establish themselves in social media platforms such as Facebook, Twitter, and Instagram in addition to their official website. Online and social media performance tracking is meant to analyze the effectiveness of a company’s social media presence. Are they generating new leads? Are they promoting brand awareness? These questions are important to assess the efficiency of the use of these social media platforms.
Targeted marketing is a marketing strategy which identifies an audience that is most likely to buy a product or service and subsequently creates a marketing campaign designed specifically to advertise said product or service to the target audience, using advertisements and promotional messages. This allows different companies to hone in on certain market segments, creating a “specialty” and possibly lowering competition with similar companies.
Exante Global Flow Analytics supports alpha generation and risk management by extracting comprehensive price signals from detailed capital flow analysis. Exante complements hard data and raw model outputs with timely, narrative-based content, focusing on key global thematics and risk scenarios. Additionally, Exante maintains dialogues with their clients, providing bespoke coverage and service.
Stirista offers data that politicians and advisors can use to reach out to constituents and donors. Stirista has (so far) 150 million registered voter details sorted into 360 data points, including donation history. With this contact, demographic, web, and behavioral information, Stirista Political Data enables targeted advertising and outreach.
Stirista can also provide historical campaign data at all levels to help politicians plan effective political strategies.
Acxiom Infobase provides customer insight data for targeted marketing campaigns in a wide variety of industries
Acxiom Personix offers people and customer lifetime value data as well as consumer behavior profiles
AnalyticsIQ’s BusinessCore Database provides B2B marketing data on 18 millions businesses and 60 million business professionals.
The BusinessCore Database collects company data and people data. The company data includes contact information, purchase drivers (price, for example), and transaction history. The people data includes personnel contact data, role in the company, and purchase transaction history.