IT central station’s awareness and influence amplifies the most compelling user reviews across the web, targeting competitive conversations and influencing potential buyers across a wide range of social media channels. As a trusted third party they make the voice of customer stand out in online forums where the vendor typically has no voice.
A store’s location directly impacts supply, profits, marketing, and almost every other aspect of store performance. Much can be learned from the performance of different types of retail stores in different neighborhoods, countries, or even climate areas. Therefore, retailers use geospatial data machine learning models to plan store locations and predict profits.
Everyone wants more leads, but the more we are able to generate, the harder it becomes to identify which of them are actually worth the time and effort spent in order to try to convert them. Lead scoring models let you automatically rank your leads in order of the perceived value each lead represents to your company. Resources for marketing and sales can then be distributed by the priority determined by lead scoring.
Most if not all companies and organizations seek to establish themselves in social media platforms such as Facebook, Twitter, and Instagram in addition to their official website. Online and social media performance tracking is meant to analyze the effectiveness of a company’s social media presence. Are they generating new leads? Are they promoting brand awareness? These questions are important to assess the efficiency of the use of these social media platforms.
An online recommendation engine is software that analyzes available user data to generate suggestions for something the user may also be interested in. Such engines are used in an advertising capacity to promote products or services or for the purpose of recommending similar content to the content the user has consumed in the past, such as in streaming services and online shopping services.
Sales forecasting is the system by which future sales volumes are estimated—at what price, during which time, and in which market. Product performance forecasting enables businesses to make informed decisions in both the short term and the long term. Machine learning software is continually improved, providing businesses with better analysis all the time—faster and more reliably than manual methods.
In the current era, consumers expect the firms they engage with to provide personalized service and offers. They believe that companies have the technological tools to analyze their specific needs and can perform this task with minimal effort, so businesses should develop such ability.
One may imagine that this kind of mass operation will need some resources and financial investment but by implementing artificial intelligence and automated processes, this capability can be readily available for any business.
Traditionally, personalization was focused on a set of rules based on existing data. The firms used to collect data in advance without any consideration for real time data but now better and much faster results can be obtained by using AI that allows businesses to conduct profiling and real-time analysis to optimize each conversion. This process is defined as Predictive Personalization and is driven by Machine Learning.
Stirista offers data that politicians and advisors can use to reach out to constituents and donors. Stirista has (so far) 150 million registered voter details sorted into 360 data points, including donation history. With this contact, demographic, web, and behavioral information, Stirista Political Data enables targeted advertising and outreach.
Stirista can also provide historical campaign data at all levels to help politicians plan effective political strategies.
Exante Global Flow Analytics supports alpha generation and risk management by extracting comprehensive price signals from detailed capital flow analysis. Exante complements hard data and raw model outputs with timely, narrative-based content, focusing on key global thematics and risk scenarios. Additionally, Exante maintains dialogues with their clients, providing bespoke coverage and service.
Acxiom Infobase provides customer insight data for targeted marketing campaigns in a wide variety of industries
Acxiom Personix offers people and customer lifetime value data as well as consumer behavior profiles
AnalyticsIQ’s BusinessCore Database provides B2B marketing data on 18 millions businesses and 60 million business professionals.
The BusinessCore Database collects company data and people data. The company data includes contact information, purchase drivers (price, for example), and transaction history. The people data includes personnel contact data, role in the company, and purchase transaction history.
CoreLogic’s Consumer Disputes Resolution provides free access to FCRA (Fair Credit Reporting Act)-compliant credit information. CoreLogic offers investigative and consultation services to individuals, with a readiness to correct missing or mistaken bureau data.
DataX Know Your Customer provides data to better asses consumer risk assessment.
Twenty Billion Neurons Crowd Acting platform enables your own interactive AI to train using large and and diverse datasets.
Wiser Solutions Retail Auditing And Mobile Crowdsourcing provides actionable insights on in-store sales performance, competitors, and consumer behavior.
Grandata Social Universe provides coded information about consumers, including locations, and spending habits to paint a rich picture about how consumers make purchasing decisions.
IT central station’s awareness and influence amplifies the most compelling user reviews across the web, targeting competitive conversations and influencing potential buyers across a wide range of social media channels. As a trusted third party they make the voice of customer stand out in online forums where the vendor typically has no voice.
A store’s location directly impacts supply, profits, marketing, and almost every other aspect of store performance. Much can be learned from the performance of different types of retail stores in different neighborhoods, countries, or even climate areas. Therefore, retailers use geospatial data machine learning models to plan store locations and predict profits.
Everyone wants more leads, but the more we are able to generate, the harder it becomes to identify which of them are actually worth the time and effort spent in order to try to convert them. Lead scoring models let you automatically rank your leads in order of the perceived value each lead represents to your company. Resources for marketing and sales can then be distributed by the priority determined by lead scoring.
Customer lifetime value (CLTV) is the expected profit that a single customer brings to a company over the course of their lifetime. CLTV represents a shift in emphasis from quarterly or annual profits to the long-term relationships with customers.
Most if not all companies and organizations seek to establish themselves in social media platforms such as Facebook, Twitter, and Instagram in addition to their official website. Online and social media performance tracking is meant to analyze the effectiveness of a company’s social media presence. Are they generating new leads? Are they promoting brand awareness? These questions are important to assess the efficiency of the use of these social media platforms.
An online recommendation engine is software that analyzes available user data to generate suggestions for something the user may also be interested in. Such engines are used in an advertising capacity to promote products or services or for the purpose of recommending similar content to the content the user has consumed in the past, such as in streaming services and online shopping services.
Price optimization is the mathematical analysis by a company determines the response of potential buyers to different prices for its products and services. The aim is to meet a company’s objectives of maximizing profits and growing and retaining a customer base.
Sales forecasting is the system by which future sales volumes are estimated—at what price, during which time, and in which market. Product performance forecasting enables businesses to make informed decisions in both the short term and the long term. Machine learning software is continually improved, providing businesses with better analysis all the time—faster and more reliably than manual methods.
In the current era, consumers expect the firms they engage with to provide personalized service and offers. They believe that companies have the technological tools to analyze their specific needs and can perform this task with minimal effort, so businesses should develop such ability.
One may imagine that this kind of mass operation will need some resources and financial investment but by implementing artificial intelligence and automated processes, this capability can be readily available for any business.
Traditionally, personalization was focused on a set of rules based on existing data. The firms used to collect data in advance without any consideration for real time data but now better and much faster results can be obtained by using AI that allows businesses to conduct profiling and real-time analysis to optimize each conversion. This process is defined as Predictive Personalization and is driven by Machine Learning.
Remarketing campaigns show ads to people who have visited a business’s website or downloaded one of its apps. Remarketing is designed to get potential customers who have shown interest in your product or service to recall your business and their intent to buy, therefore enlarging the odds of them converting.
Targeted marketing is a marketing strategy which identifies an audience that is most likely to buy a product or service and subsequently creates a marketing campaign designed specifically to advertise said product or service to the target audience, using advertisements and promotional messages. This allows different companies to hone in on certain market segments, creating a “specialty” and possibly lowering competition with similar companies.
Any account management, customer success and support team has one key goal — to reduce and minimize churn. Churn prediction is the process of identifying segments or specific customers that are at risk of churning, i.e discontinuing their business, within a short amount of time in order to deal with the customer health issue as much in advance as possible.
Case management is the optimization of customer care through the construction of a network of formal and informal activities, services, and supports.
Brand awareness is the degree to which a customer is able to recall and recognize your brand. Brand awareness is critical for promotion and marketing, especially for a young company. High brand awareness can result in a company becoming very popular or “trending.”
Stirista offers data that politicians and advisors can use to reach out to constituents and donors. Stirista has (so far) 150 million registered voter details sorted into 360 data points, including donation history. With this contact, demographic, web, and behavioral information, Stirista Political Data enables targeted advertising and outreach.
Stirista can also provide historical campaign data at all levels to help politicians plan effective political strategies.
Exante Global Flow Analytics supports alpha generation and risk management by extracting comprehensive price signals from detailed capital flow analysis. Exante complements hard data and raw model outputs with timely, narrative-based content, focusing on key global thematics and risk scenarios. Additionally, Exante maintains dialogues with their clients, providing bespoke coverage and service.
Acxiom Infobase provides customer insight data for targeted marketing campaigns in a wide variety of industries
Acxiom Personix offers people and customer lifetime value data as well as consumer behavior profiles
AnalyticsIQ’s BusinessCore Database provides B2B marketing data on 18 millions businesses and 60 million business professionals.
The BusinessCore Database collects company data and people data. The company data includes contact information, purchase drivers (price, for example), and transaction history. The people data includes personnel contact data, role in the company, and purchase transaction history.