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Pay Per Click (PPC) advertising is one of the most cost effective online advertising options available. PPC campaigns only require you to pay for those who have clicked on your ads, unlike other online advertising routes that charge by the impressions served, regardless of clicks. With digital networks PPC, they can place your ads on a large number of premium websites for a fraction of the cost. Audience can be targeted by implementing a range of filers to fine-tune the campaign. These include geo-location, interests, editorial, content, age and gender (to name but a few).

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