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The secret to a successful Email marketing campaign is to cleverly segment a contact database that can be used in email campaigns. This database can be made of current clients, past clients and new leads. Analyzing the results of every single Emailer is also vital as these learnings can then be implemented in future campaigns. IQ Digital can design, build and send Emailers and then track how database has interacted with the emails by analyzing email opens, clicks, bounces and website traffic.

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