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Ibotta is uniquely positioned to track a consumer’s purchase behavior across all retail channels and formats including Big Box, Grocery, Club, Drug, and Convenience. They track SKU-level purchases from millions of consumers each month. All purchases are deterministically linked to consumers on a 1:1 basis. Ibotta’s SKU-level purchase data is collected directly from their owned and operated mobile app, providing advertisers complete transparency into the source of the data

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