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Foursquare’s Pinpoint services provide data-driven, location-based marketing strategies for businesses to connect their digital media to visits to their brick-and-mortar locations. Their services help businesses accomplish this in many ways, first they help businesses reach targeted audiences. Audiences are targeted based on key factors like taste preferences, demographics and visit history. Secondly, they partner with businesses to build dynamic creative ads. Finally, they measure and optimize media impact through awareness, engagement and conversion ad campaigns.

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