AnalyticsIQ Symphony Segmentation offers ten large segment groups and ninety underlying types for effective marketing.
AnalyticsIQ was the first data company to blend cognitive psychology with data science to market to consumers. Their philosophy is that you must truly know who your customers are in order to provide them with products and services they need.
To do this, AnalyticsIQ Symphony Segmentation believes you must have more than simple demographic data like income, age, and gender. You need behavioral data like past purchases, lifestyle interests, personality traits, religious affiliation, and band loyalty data.
AnalyticsIQ works with Insurance, Finances, Retail, Travel, Non-Profit, and many other companies.
The online fitness industry consists of videos, video-based classes, personalized coaching, wearable technology, and more. An online fitness program uses data generated by users themselves to create a custom fitness coaching experience.
Online fitness has experienced a massive growth over the past year with lockdowns and is likely to stay very popular.
As opposed to customer segmentation which divides the market into groups based on demographics and purchase history, persona detection and segmentation creates more personal profiles in order to better understand potential customers using information about behavior, attitude and personal journeys.
Targeted marketing is a marketing strategy which identifies an audience that is most likely to buy a product or service and subsequently creates a marketing campaign designed specifically to advertise said product or service to the target audience, using advertisements and promotional messages. This allows different companies to hone in on certain market segments, creating a “specialty” and possibly lowering competition with similar companies.
Nowadays, the abundance of data and the advances in Machine Learning and big data applications reduce the need for top-down segmentation of customers. Smart customer clustering based on many commonalities help companies better address customer needs to provide the right experience and divide resources efficiently.
Stirista offers data that politicians and advisors can use to reach out to constituents and donors. Stirista has (so far) 150 million registered voter details sorted into 360 data points, including donation history. With this contact, demographic, web, and behavioral information, Stirista Political Data enables targeted advertising and outreach.
Stirista can also provide historical campaign data at all levels to help politicians plan effective political strategies.
Exante Global Flow Analytics supports alpha generation and risk management by extracting comprehensive price signals from detailed capital flow analysis. Exante complements hard data and raw model outputs with timely, narrative-based content, focusing on key global thematics and risk scenarios. Additionally, Exante maintains dialogues with their clients, providing bespoke coverage and service.
Acxiom Infobase provides customer insight data for targeted marketing campaigns in a wide variety of industries
Acxiom Personix offers people and customer lifetime value data as well as consumer behavior profiles
AnalyticsIQ’s BusinessCore Database provides B2B marketing data on 18 millions businesses and 60 million business professionals.
The BusinessCore Database collects company data and people data. The company data includes contact information, purchase drivers (price, for example), and transaction history. The people data includes personnel contact data, role in the company, and purchase transaction history.
CoreLogic’s Consumer Disputes Resolution provides free access to FCRA (Fair Credit Reporting Act)-compliant credit information. CoreLogic offers investigative and consultation services to individuals, with a readiness to correct missing or mistaken bureau data.
DataX Know Your Customer provides data to better asses consumer risk assessment.
Twenty Billion Neurons Crowd Acting platform enables your own interactive AI to train using large and and diverse datasets.
Wiser Solutions Retail Auditing And Mobile Crowdsourcing provides actionable insights on in-store sales performance, competitors, and consumer behavior.
Globalme Data Services is a multilingual data platform that ensures data are diverse and suitable for multilingual audiences
AnalyticsIQ Symphony Segmentation offers ten large segment groups and ninety underlying types for effective marketing.
AnalyticsIQ was the first data company to blend cognitive psychology with data science to market to consumers. Their philosophy is that you must truly know who your customers are in order to provide them with products and services they need.
To do this, AnalyticsIQ Symphony Segmentation believes you must have more than simple demographic data like income, age, and gender. You need behavioral data like past purchases, lifestyle interests, personality traits, religious affiliation, and band loyalty data.
AnalyticsIQ works with Insurance, Finances, Retail, Travel, Non-Profit, and many other companies.
The online fitness industry consists of videos, video-based classes, personalized coaching, wearable technology, and more. An online fitness program uses data generated by users themselves to create a custom fitness coaching experience.
Online fitness has experienced a massive growth over the past year with lockdowns and is likely to stay very popular.
As opposed to customer segmentation which divides the market into groups based on demographics and purchase history, persona detection and segmentation creates more personal profiles in order to better understand potential customers using information about behavior, attitude and personal journeys.
Targeted marketing is a marketing strategy which identifies an audience that is most likely to buy a product or service and subsequently creates a marketing campaign designed specifically to advertise said product or service to the target audience, using advertisements and promotional messages. This allows different companies to hone in on certain market segments, creating a “specialty” and possibly lowering competition with similar companies.
Nowadays, the abundance of data and the advances in Machine Learning and big data applications reduce the need for top-down segmentation of customers. Smart customer clustering based on many commonalities help companies better address customer needs to provide the right experience and divide resources efficiently.
Behavioral targeting is the process of marketing to people who are most likely to use your products or services based on their demonstrated behavior. This behavior may be online (for example, keywords searched, websites visited) or offline (location tracking data, for example).
Stirista offers data that politicians and advisors can use to reach out to constituents and donors. Stirista has (so far) 150 million registered voter details sorted into 360 data points, including donation history. With this contact, demographic, web, and behavioral information, Stirista Political Data enables targeted advertising and outreach.
Stirista can also provide historical campaign data at all levels to help politicians plan effective political strategies.
Exante Global Flow Analytics supports alpha generation and risk management by extracting comprehensive price signals from detailed capital flow analysis. Exante complements hard data and raw model outputs with timely, narrative-based content, focusing on key global thematics and risk scenarios. Additionally, Exante maintains dialogues with their clients, providing bespoke coverage and service.
Acxiom Infobase provides customer insight data for targeted marketing campaigns in a wide variety of industries
Acxiom Personix offers people and customer lifetime value data as well as consumer behavior profiles
AnalyticsIQ’s BusinessCore Database provides B2B marketing data on 18 millions businesses and 60 million business professionals.
The BusinessCore Database collects company data and people data. The company data includes contact information, purchase drivers (price, for example), and transaction history. The people data includes personnel contact data, role in the company, and purchase transaction history.